Cultured Petone

Cultured is a fantastic new shop in Petone that sells cheese and other treats. The owners Wendy and Conrad have a deep love for cheese and have created a space for people who share their passion. A website for them needed to reflect this love, and build on the cult following they have already developed. Wendy had been working on the website but had reached a mental wall. By coming in with a fresh perspective, I took the content she had already written and reworked it. I also provided her with ideas for regular blog updates, started an FAQ section that can be updated as she receives more questions, and found some local food sites she might like to start interacting with. Wendy is now confident in the contents of her website, and can focus on what’s really important – like selling more cheese.