What’s in a name?

I have been consulting for a couple of years now, first under the employ of the State Service Commission, and then since my redundancy, as a freelancer, but it’s only now that I’ve decided to go for it all the way, and launch my own brand. Obviously one of the first challenges was what I would call my business.

Ever since I first started learning how to make web pages back as part of my degree at AUT, I realised that it doesn’t matter how pretty your design is if you have nothing to say, so content really is king. I wanted to reinforce that message with my business brand. In a brainstorming session with my good friend Martha at her lovely shop, she told me that she loves the name of my party-host site You Are So Entertaining. I thought I could bring the two together, and low and behold, So Content was born. Also, because I am a huge grammar nerd, I like how punctuating and pronouncing it differently will illustrate the process that you and I might have working together. I’ll say to you “So, content?” and when we’re finished working together, you’ll be all “So content!” Ahh, fun with bold and italics tags, that’s how I roll. So stick around, and let’s see what comes out of this. Hurray!